Fantasy Sports Content Marketing
How can Fantasy Sports help your business reach new customers?
In 2013 there are over 32 million people playing fantasy sports in the USA, with another 3.1 million fantasy sports players in Canada. For football alone, the FSTA estimates that the average fantasy gamer spends 3 hours per week managing a team(s), translating to 1.2 billion hours for 23 million players over a 17 week season. The typical fantasy player is a college-educated professional, often a male, in his 30s or 40s with an average household income over $90,000, according to the Fantasy Sports Trade Association. He also has disposable income; of the 49% of fantasy users who pay to play, most spend an average of $468 on league fees, subscription advice sites and analytics apps.
These are customers who are more engaged, more passionate and more likely to spend money. Can your business tap into this lucrative market? The good news is – YES! Let us show you how.